This week, I had multiple people ask me how they can create a batch of 300×250 ads with their current collection of 310×110 ads. So, say you had 80 small ads and you wanted to combine them into 40 IAB banners, how would you do it? At first, I thought there was no way since…
A couple weeks ago, we did a case study on how bidding affected volume. The case study showed that after some point, increasing the bid had very little effect in increasing volume. In today’s case study, we tackle the other question: does changing bids affect traffic quality? Higher quality can be defined in terms of…
As most of you know, we have been hard at work on a POF management/optimization/automation platform for the past several months. It’s taking us longer than expected due to the quality of the tool that I want to come out with. It will include 90% of the requested features that I’ve ever gotten, and I…
POF’s self-serve platform implements a CPM-based bidding system that does not take into account incremental bids, meaning what you bid is what you pay. If you have even run a few campaigns on POF, you must have wondered what a higher bid actually buys you. We know that a higher bid is supposed to give…
Hey guys, this is Aziz, and this is my debut post on the blog. I hope you guys enjoy it! If you’ve ever had the chance to check out the ads running on POF, I’m sure you’ve noticed that 99% of the ads you see have the typical image-on-the-left, copy-on-the-right placement. Why is this…
