Easy Step-by-Step Campaign-Creation Walkthrough for POF
Recently, we asked what kind of content you wanted us to feature in future posts and a large majority of you replied that you wished to see more tutorials on how to set up a campaign from start to finish in POF. So I took some time to set up a quick walkthrough video of…
Synopsis of 16 Favorite Marketing TechCrunches Across 4 Months
TechCrunch is without a doubt one of my top sources to keep up with the latest in the greater technology world. It is highly web and software focused so it’s a great way to understand the latest technology landscape and project where traffic is going. They do a good job of covering the up and…
POF Case Study: How High to Bid for Top Placement With 728×90 Wide Banners
In POF, 728×90 “Wide Banners” run in the same locations as the smaller 310×110 and 110×80 “Small Ads”. If you have two identically-targeted campaigns, however, the one running Small Ads will get delivered at an earlier session depth than the one running Wide Banners, unless you raise the bid of the wide banners well beyond…
How to Build a Simple Landing Page Using Dreamweaver
Building a quality landing page is crucial when running any campaign on POF, and sometimes creating a successful landing page can be tedious, time-consuming and difficult. Now, with the help of Dreamweaver, you don’t have to be an HTML genius to create unique and profitable landing pages quickly and with ease. In this video, I…
Dynamic Landing Pages: Using POF Tokens to Call Out the User and Increase Performance
Update: Since MaxMind discontinued their free service, you’re going to have to rely on another geo-location service: http://ip-api.com. It’s also free. When creating landing pages, only one goal should be in mind and that’s the conversion. Your landing page increases the odds for a conversion because it gives you an opportunity to pre-sell the user…