As a follow up to the post a couple of weeks ago on creating your own image variation packs for split testing, which some of you guys had a little trouble making the variations, we decided to put together some ready-to-go variation that you can apply to batches of your images using Photoshop actions. All…
One of the most frequently asked questions: Should I build a landing page or direct link? From my experience, I’ve rarely had properly tested landing pages perform worse than direct linking. This goes back to who’s good at what. Typically, an advertiser’s expertise is in their product and niche industry, which is the precise reason…
In addition to the little POF trick I’m going to demonstrate in this video, I also show you how to apply multiple image variations to any ad, be it POF or Facebook. Through Photoshop Record Actions and Batch Processing, you can create your own library of border, or any other type of, variations that you…
It was SUCH a hassle to switch the site’s theme, but after a few days of hard work, it’s finally live. This new theme runs faster, looks better, and is easier to read. I’m personally very satisfied. Change is good. What do you guys think? Are you a fan? I realized a week ago that…
In a previous Excel tutorial on pivot tables, I showed you how you can easily analyze data when you have one large complicated table. What if, however, you had 2 tables? As marketers, we work with multiple networks, tracking platforms, and traffic sources. They each generate their own reports. It’s always been a hassle to…
