If you’ve been in the marketing game for quite some time, you’ve probably built up a huge image library over time. As this collection gets bigger and bigger, it becomes very difficult to find the images that you need when you need them. Personally, I have a very specific system of organizing my own images….
For every traffic source, affiliates always dread the day that their profitable campaigns reach a stage of burnout or banner blindness. The same complaints seem to hold for POF, but to tell you the truth, I personally have not really experienced it. I believe that if you make your campaigns a certain way in POF,…
The term above the fold originated from the days of the newspaper—remember those? Newspapers are delivered folded up and the half on the front that is visible is referred to be above the fold. It’s the first thing people see when they pick up a newspaper. It’s also put on display at newsstands where often…
The name “Pivot Table” somehow makes it sound like it’s some advanced gizmo only reserved for the Excel wizards. It’s actually quite the opposite. It’s an easy, fast, yet powerful, way for marketers who are not familiar with Excel to quickly be able to analyze large amounts of data. So, if Excel gives you a…
Say you decide to target younger females with a specific angle. You might want to target females age 18-29 but split it up into 3 age groups: 18-21, 22-25, and 26-29. Further, you might also decide to split test Caucasian and everyone else. With 3 age groups and 2 ethnicity groupings, you would be required…
