If you haven’t watched Part 1 of the Excel tutorial series, please go and watch that first. Remember to download the Follow Along Workbook to follow along with the video. If you’ve already completed Part 1, use the same file that you worked on for this part. In this second part, we’re going to go…
Update: Since POF added new reporting formats, you must be sure to use the old reporting format, which we use in the tutorial. After going to the “Run Report” page, you must click on “Click here to see previous reporting formats.” Then, run the “Daily Creative Delivery” report to get the same report we use…
Dear Subscribers and Visitors, My goal with this site is to make every piece of content useful in some way in order to make your performance marketing operation more profitable, whether it’s done through a video tutorial on how to do something, a case study, automation software, or insight into the mechanics of a traffic…
I think a lot of people spend too much time tinkering with their ad images. Learn how to touch up your images, frame the part of the image you want, crop, and resize to the exact dimensions required for your ad upload. This can easily be done under 30 seconds, and if you do it…
A friend who runs a substantial amount of POF traffic came back from ASW and mentioned that the first few session depths for the female demographic might not be worth bidding for. The rationale being that female users, who tend to get a lot of messages, head immediately to their inboxes and do not notice…
