In addition to the little POF trick I’m going to demonstrate in this video, I also show you how to apply multiple image variations to any ad, be it POF or Facebook. Through Photoshop Record Actions and Batch Processing, you can create your own library of border, or any other type of, variations that you want to apply to your images for testing by recording and saving those actions. If you’re too lazy to make your own variations, then check out CrazyCTR or FB Ads Tool Box.
For people who are relatively new to POF, I’ve started to recommend to do 110×80 ads first, making some profitable campaigns with those first, then diving into 310×110 ads. I do believe that 310×110 ads have more potential if done correctly, but that also means in the hands of the inexperienced, it could do more harm than good. 310×110 ads tend to burnout a lot faster if they are very distinct. The design of the banner almost overwhelm the impact of the image, which is what you usually consider to be the burnout factor. I’ve seen a lot of 310×110 ads that are just over the top, over-designed, and too flashy. Marketers are more constrained by 110×80 ads, and the style of those blend in well with the rest of POF. I would even recommend that one use a couple different designs in a campaign as well as test 110x80s with the banners.
After you’ve seen some success with 110×80 ads, you may want to ease into the use of 310×110 ads by adding a border, changing some colors, or adding some flair. To do that, you should first replicate your successful 110×80 ad into 310×110, starting adding small tweaks to it, then start testing. This way, you’re able to start seeing what kind of elements of 310×110 ads can make your ads better. In today’s tutorial, I show you how to replicate an exact version of any 110×80 ad you would want to create into 310×110. Further, I show you how to apply some border variations to these ads via batch processing.
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