In Part 1 of this two-part post, I gave you some examples of performance metrics you should look for when determining whether or not a campaign can become profitable. Part 2 will discuss what you can do with that data and how you can optimize your campaigns to their fullest. Key #4: Rule-Based Optimization is…
We frequently get asked by newer performance marketers on how we determine whether or not an ad/angle/campaign is going to perform well on POF. The short answer is, we never know–not until we test it anyway. That’s why we wanted to share with you some key tips on performance metrics in POF to give you…
Before creating any campaigns, we always try our best to understand our target audience. That means asking the right questions, talking to friends, and scouring various blogs and articles to discover what resonates with the target audience. Using that very method, I came up with a niche, yet very successful angle, which has generated over…
Earlier this week, POF came out with some new and improved ad guidelines. In light of these new changes, I’d like to try to shed some light on the situation and tell you why it’s not all that bad. POF Introduces an Updated Set of Guidelines POF has grown quite a bit in the last…
With POF’s mobile/desktop browser-targeting option, you don’t need a mobile network to get in on the mobile action. You can take your campaigns, duplicate them, adjust the targeting and suddenly get some easy mobile traffic with cheaper clicks and expand your overall volume on POF. Granted, you want to make sure that you have proper…
