Excel Tutorial Series (Part 3): Filtering Unique Entries and Combining Reports
This is the 3rd and final part of this Excel tutorial series. If you haven’t watched the previous 2 parts, please go watch those first: Part 1 and Part 2. Remember to download the Follow Along Workbook to follow along with the tutorial. If you’ve already completed Part 1 and Part 2, use the same…
Excel Tutorial Series (Part 2): INDEX, MATCH, and Error Handling
If you haven’t watched Part 1 of the Excel tutorial series, please go and watch that first. Remember to download the Follow Along Workbook to follow along with the video. If you’ve already completed Part 1, use the same file that you worked on for this part. In this second part, we’re going to go…
Excel Tutorial Series (Part 1): Manipulating Tracking Codes
Update: Since POF added new reporting formats, you must be sure to use the old reporting format, which we use in the tutorial. After going to the “Run Report” page, you must click on “Click here to see previous reporting formats.” Then, run the “Daily Creative Delivery” report to get the same report we use…
POF Case Study: Is Session Depth Less Than 5 Disadvantageous
A friend who runs a substantial amount of POF traffic came back from ASW and mentioned that the first few session depths for the female demographic might not be worth bidding for. The rationale being that female users, who tend to get a lot of messages, head immediately to their inboxes and do not notice…
Common Misconceptions in Duplicating POF Campaigns
Duplicating campaigns and running those campaigns side by side is the lazy man’s way of scaling. A lot of new comers to POF find their first profitable campaign and wonder if they can just duplicate that campaign a thousand times to “scale” their profits. Nope. Let’s breakdown what happens when you run duplicate campaigns side…