How to Split Test Traffic Networks
Everyone should know that when testing an offer that you should always split test and optimize. Rarely, however, does anyone mention how imperative it is to split-test between different offers, and going even further to split test different traffic networks. I think that split-testing traffic networks isn’t widely discussed because it regards a theory that’s…
How to Split Test Landing Pages vs. Direct Linking
Recently, a lot of our subscribers asked us how to properly split test different landing pages to fully optimize their campaigns. It seems that while a lot of people are aware of the Rotation Script provided by the great people at Prosper, many individuals don’t know how to set it up or use it. There…
Easy Step-by-Step Campaign-Creation Walkthrough for POF
Recently, we asked what kind of content you wanted us to feature in future posts and a large majority of you replied that you wished to see more tutorials on how to set up a campaign from start to finish in POF. So I took some time to set up a quick walkthrough video of…
POF Case Study: How High to Bid for Top Placement With 728×90 Wide Banners
In POF, 728×90 “Wide Banners” run in the same locations as the smaller 310×110 and 110×80 “Small Ads”. If you have two identically-targeted campaigns, however, the one running Small Ads will get delivered at an earlier session depth than the one running Wide Banners, unless you raise the bid of the wide banners well beyond…
How to Build a Simple Landing Page Using Dreamweaver
Building a quality landing page is crucial when running any campaign on POF, and sometimes creating a successful landing page can be tedious, time-consuming and difficult. Now, with the help of Dreamweaver, you don’t have to be an HTML genius to create unique and profitable landing pages quickly and with ease. In this video, I…