POF Case Study: Mobile Performance
After a couple of months of creating campaigns early in my POF career, while attempting to exclude iOS and Android, I accidentally created a campaign targeting ONLY iOS & Android. I realized soon after that what I previously thought was an idiot mistake was actually dumb luck. Follow along to find out why. In a…
Easy Step-by-Step Campaign-Creation Walkthrough for POF
Recently, we asked what kind of content you wanted us to feature in future posts and a large majority of you replied that you wished to see more tutorials on how to set up a campaign from start to finish in POF. So I took some time to set up a quick walkthrough video of…
Dynamic Landing Pages: Using POF Tokens to Call Out the User and Increase Performance
Update: Since MaxMind discontinued their free service, you’re going to have to rely on another geo-location service: http://ip-api.com. It’s also free. When creating landing pages, only one goal should be in mind and that’s the conversion. Your landing page increases the odds for a conversion because it gives you an opportunity to pre-sell the user…
Aggregating Creative Data Across Multiple POF Campaigns
Say you decide to target younger females with a specific angle. You might want to target females age 18-29 but split it up into 3 age groups: 18-21, 22-25, and 26-29. Further, you might also decide to split test Caucasian and everyone else. With 3 age groups and 2 ethnicity groupings, you would be required…
3 Tricks to Differentiate Your Ad Using Photoshop
Most of us have seen and do see lots of ads every day, whether we are affiliate marketers or the general consumer. Anything that makes our ads look different will give you a chance for more looks from your traffic. If you advertise with small ads in POF, you know that those are put side…