Need Landing Page Help? Look No Further Than Premium Posts
If you want to become a capable marketer, you HAVE to become adept at building landing pages that convert. I rarely direct link any campaign that I create, and I haven’t come across a successful long-term marketer who direct links for a living. You might as well get a business card that says “Middle Man”…
Excel Tutorial Series (Part 3): Filtering Unique Entries and Combining Reports
This is the 3rd and final part of this Excel tutorial series. If you haven’t watched the previous 2 parts, please go watch those first: Part 1 and Part 2. Remember to download the Follow Along Workbook to follow along with the tutorial. If you’ve already completed Part 1 and Part 2, use the same…
Excel Tutorial Series (Part 2): INDEX, MATCH, and Error Handling
If you haven’t watched Part 1 of the Excel tutorial series, please go and watch that first. Remember to download the Follow Along Workbook to follow along with the video. If you’ve already completed Part 1, use the same file that you worked on for this part. In this second part, we’re going to go…
Excel Tutorial Series (Part 1): Manipulating Tracking Codes
Update: Since POF added new reporting formats, you must be sure to use the old reporting format, which we use in the tutorial. After going to the “Run Report” page, you must click on “Click here to see previous reporting formats.” Then, run the “Daily Creative Delivery” report to get the same report we use…
Reduce Campaign ROI Volatility: User Similarity Control
Just about everybody’s experienced this once they start building profitable campaigns: one day the campaign will be 100%+ ROI and the next in the red. While day-to-day volatility cannot be avoided due to seasonal changes, demographic changes, trend changes, inadequate sample sizing, and a whole host of issues, you can certainly reduce it. What happened…