Say you decide to target younger females with a specific angle. You might want to target females age 18-29 but split it up into 3 age groups: 18-21, 22-25, and 26-29. Further, you might also decide to split test Caucasian and everyone else. With 3 age groups and 2 ethnicity groupings, you would be required…
Most of us have seen and do see lots of ads every day, whether we are affiliate marketers or the general consumer. Anything that makes our ads look different will give you a chance for more looks from your traffic. If you advertise with small ads in POF, you know that those are put side…
If you want to become a capable marketer, you HAVE to become adept at building landing pages that convert. I rarely direct link any campaign that I create, and I haven’t come across a successful long-term marketer who direct links for a living. You might as well get a business card that says “Middle Man”…
Dear Subscribers and Visitors, My goal with this site is to make every piece of content useful in some way in order to make your performance marketing operation more profitable, whether it’s done through a video tutorial on how to do something, a case study, automation software, or insight into the mechanics of a traffic…
I think a lot of people spend too much time tinkering with their ad images. Learn how to touch up your images, frame the part of the image you want, crop, and resize to the exact dimensions required for your ad upload. This can easily be done under 30 seconds, and if you do it…