Conquer Long Copy Landing Pages with Sticky CTAs and Scrollers
One of the greatest hurdles a lot of performance marketers face with long copy is determining where to position their Call-to-Action (CTA). Should you place it after your headline, by the testimonials, under your value proposition? Luckily, with some coding, we don’t have to worry about choosing one spot. We can create a CTA that…
3 Simple Yet Effective jQuery Techniques You’ll Use Time and Again
In our previous post, we discussed how useful learning html, php, javascript, and jQuery could be to your digital marketing career. In this post, we wanted to provide some examples showing just how true that can be. Using jQuery’s library of code, we can create a shaking effect, pulsating effect, and typewriting effect that will…
Attention-Grabbing CTA’s Part 1: Animated GIFs With Photoshop
It’s a fact: when a person is more engaged in an advertisement or activity, the likelihood of that person taking action (buying something, calling a number, submitting an e-mail, etc…) increases. You can engage the user by posing a question (asking questions solicit an internal response, thus engaging the reader) presenting a miniature interactive game…
Easy Step-by-Step Campaign-Creation Walkthrough for POF
Recently, we asked what kind of content you wanted us to feature in future posts and a large majority of you replied that you wished to see more tutorials on how to set up a campaign from start to finish in POF. So I took some time to set up a quick walkthrough video of…
Fast Mobile Data Analysis via Excel Pivot Tables
The name “Pivot Table” somehow makes it sound like it’s some advanced gizmo only reserved for the Excel wizards. It’s actually quite the opposite. It’s an easy, fast, yet powerful, way for marketers who are not familiar with Excel to quickly be able to analyze large amounts of data. So, if Excel gives you a…