One of the most frequently asked questions: Should I build a landing page or direct link? From my experience, I’ve rarely had properly tested landing pages perform worse than direct linking. This goes back to who’s good at what. Typically, an advertiser’s expertise is in their product and niche industry, which is the precise reason…
Read MoreIn a previous Excel tutorial on pivot tables, I showed you how you can easily analyze data when you have one large complicated table. What if, however, you had 2 tables? As marketers, we work with multiple networks, tracking platforms, and traffic sources. They each generate their own reports. It’s always been a hassle to…
Read MoreIf you’ve been in the marketing game for quite some time, you’ve probably built up a huge image library over time. As this collection gets bigger and bigger, it becomes very difficult to find the images that you need when you need them. Personally, I have a very specific system of organizing my own images….
Read MoreThe term above the fold originated from the days of the newspaper—remember those? Newspapers are delivered folded up and the half on the front that is visible is referred to be above the fold. It’s the first thing people see when they pick up a newspaper. It’s also put on display at newsstands where often…
Read MoreThe name “Pivot Table” somehow makes it sound like it’s some advanced gizmo only reserved for the Excel wizards. It’s actually quite the opposite. It’s an easy, fast, yet powerful, way for marketers who are not familiar with Excel to quickly be able to analyze large amounts of data. So, if Excel gives you a…
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