We don’t claim to be Facebook marketing experts, but over the years, we have learned more than a few lessons. I want to straight up just give you all a list of 7 rules of thumb that we apply to our marketing. Have any to add? Let us know, and we’ll be sure to give…
Read MoreIn Part 1 of Creating Attention-Grabbing CTA’s you learned how to create animated GIFs in Adobe Photoshop. For Part 2, I wanted to show you how you can make interactive images using JavaScript and Dreamweaver. The first element in this video uses an expansion JavaScript which I grabbed a while back from Dynamicdrive.com which has…
Read MoreHey everyone! Tom here. Since Aziz has started spearheading most of the posts here recently, I thought I’d sneak one in to drop you guys a note. I have been immersed in the development of Ppro, our soon-to-be-released game-changing POF platform. I know that I am WAY late in my prediction to many of you…
Read MoreIt’s a fact: when a person is more engaged in an advertisement or activity, the likelihood of that person taking action (buying something, calling a number, submitting an e-mail, etc…) increases. You can engage the user by posing a question (asking questions solicit an internal response, thus engaging the reader) presenting a miniature interactive game…
Read MoreEveryone should know that when testing an offer that you should always split test and optimize. Rarely, however, does anyone mention how imperative it is to split-test between different offers, and going even further to split test different traffic networks. I think that split-testing traffic networks isn’t widely discussed because it regards a theory that’s…
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