With proper organization and structure, you can make any landing page dynamic without any heavy coding. All you need are some ways to associate certain variables with either your users’ clicks, profile information, or location and a means to place corresponding images or copy onto your landing page. The Concept The easiest way to do…
Read MoreHave you ever had a campaign that seems so close to making it but despite your efforts, can’t quite make it over the hurdle of profitability? Your creative CTR is pretty great, so you turn to your landing page and immediately realize that you’re losing 80% of your users the moment they get to your…
Read MoreWe’ve done posts on how to create certain elements for landing pages, including scripts and jquery to make more interactive and more alluring landing pages. We’ve even created a video on how to create a full landing page, start to finish. With the ever growing prominence of mobile, however, we figured we should create some…
Read MoreWhile mobile advertising is relatively new in the marketing world, many individuals will praise its wonder and lucrative nature. Since it’s still somewhat new however, it’s also somewhat disorganized. In an attempt to help guide those who are new to mobile, I wanted to provide some basic guidelines and tips that I hope will help…
Read MoreOne question you should always ask yourself before creating any banner, is whether or not your goal is to create awareness of the brand you’re advertising, or if you’re trying to get a user to act immediately. As a performance marketer, creating brand awareness does not help put food on the table. Remember this rule:…
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