One of the greatest hurdles a lot of performance marketers face with long copy is determining where to position their Call-to-Action (CTA). Should you place it after your headline, by the testimonials, under your value proposition? Luckily, with some coding, we don’t have to worry about choosing one spot. We can create a CTA that…
Read MoreIf you’ve read any of our posts about landing pages, you’re probably aware that social proof can be a powerful thing. But to truly harness the power of social proof, we need to understand when it’s used, and to what extent it can be effective. Following our series on the 6 weapons of influence as…
Read MoreIn the first part of this series, we discussed Caldini’s 1st weapon of influence–reciprocity. In this post, we’re going to discuss one other weapon comprised of accompanying techinques: commitment-and-consistency. These weapon is the result of our natural desire to appear reliable and preserve our self-image. Consistency-and-Commitment A great way to establish trust is to be…
Read MoreAffiliate Summit East this year relocated to Philadelphia instead of New York, and I happened to love it. Philly isn’t the glitziest, nor the biggest, but it has culture, and it has character. I knew it was going to be a somewhat smaller, but more intimate conference, and I looked forward to that. I went…
Read MoreInfluence is the ability to get someone else to behave in your favor. Once you’ve gained influence over an individual or group, you have the means to compel them to do pretty much anything. While influencing someone may seem simple, the concept can be complex. Understanding its pillars is key. Dr. Robert Caldini has released…
Read More