Lightning-Fast Landing Pages Part 2: Photoshop Slicing
In last week’s video, I demonstrated how easy it was to take one large image and create a FAST, EASY, and EFFECTIVE landing page using Dreamweaver’s “hotspot” tool and little else. This week, I wanted to show you how to do something very similar. However, instead of using hotspots to select which areas of your…
Lightning-Fast Landing Pages Part 1: Hotspots
I’ve spent plenty of time messing with all types of landing pages attacking various angles from numerous approaches using a plethora of elements. Yet regardless of what I included in my landers, one thing always remained paramount: speed. In an age where instant response is guaranteed and expected in nearly all facets of life, user’s…
4 Tips on Securing Your Landing Pages from Theft
When looking for new ideas regarding landing pages, one thing comes to a lot of people’s mind: scrape and copy. I’m not and advocate of scraping, but some individuals simply have no idea where to start with a new angle or niche offer and I understand that. Taking a look at what someone else has…
Marketing on a Budget: Tools and Resources That Can Save You Money
Gathering the proper tools to create a successful campaign can seem a little expensive to the novice marketer. Take into consideration the cost of Photoshop, Dreamweaver, advertising/design/html books, forum subscription, plus tracking. Combine that with the minimum you should reserve for testing ($1,000) and you could be spending over $1,800 before you’re even into your…
POF Case Study: Mobile Performance
After a couple of months of creating campaigns early in my POF career, while attempting to exclude iOS and Android, I accidentally created a campaign targeting ONLY iOS & Android. I realized soon after that what I previously thought was an idiot mistake was actually dumb luck. Follow along to find out why. In a…