Apply to ThriveTracker’s Top Picks for Offers
It’s a regular event for clients to go hunting for new options for profitable campaigns, so our team has put together this selection of our favorite vendors. Within Performance Marketing, there are many different business models you can follow, so here’s a quick summary of the big ones for your reference:
Recommended CPA Networks
Cost Per Action (CPA)
Most networks will classify themselves as a CPA Network, as this is the most general business model. CPA encompasses lead generation, product sales, subscription signups, trial offers, and more.
Recommended CPI Networks
Cost Per Install (CPI)
If you’re looking to make a splash in the mobile space, you’re going to want to work with the CPI business model. CPI networks are likely to have app offers for all verticals, including gaming, dating, utility, shopping, music, and more.
Recommended CPS Networks
Cost Per Sale (CPS)
For those interested in a more mainstream business model, CPS is easy to grasp.
For every product you sell from a CPS network, there is a commission to be paid.
Some commissions are flat-rate while others are variable.
In ThriveTracker, no matter which model you choose to follow, your campaigns are
always configured as CPA, as all results are classified as actions. This does not hinder your ability to work with all of the above business models seamlessly within Thrive.
As a universal tracking platform, we’re compatible with everyone!