This is a guest post by Danielle Forget, Marketing Coordinator at WhatRunsWhere. Online dating has come a very long way over the past two decade. It has gone from being looked at as ‘desperate’ and ‘totally unsafe’, to one of the most common and successful ways to start a romantic relationship. Now that most people…
The best strategy for making any marketing campaign is to only use what works. Sounds great, but how do you figure out what works? In performance marketing, it is incredibly important to split-test creatives, even different elements of your creatives in order to optimize CTR. The only problem is that split-testing ads takes time and…