Testing

5 Things You Should Know About Performance Metrics in POF (Part 2)

Posted By ThriveTracker on Feb 9 2014

In Part 1 of this two-part post, I gave you some examples of performance metrics you should look for when determining whether or not a campaign can become profitable. Part 2 will discuss what you can do with that data and how you can optimize your campaigns to their fullest. Key #4: Rule-Based Optimization is…

How to Split Test Traffic Networks

Posted By ThriveTracker on Jul 16 2012

Everyone should know that when testing an offer that you should always split test and optimize. Rarely, however, does anyone mention how imperative it is to split-test between different offers, and going even further to split test different traffic networks. I think that split-testing traffic networks isn’t widely discussed because it regards a theory that’s…