targeting
Flagging Whitelisted or Blacklisted Traffic Source Variables in Tracker
Thrive tracks the performance of custom variables such as keywords, geo-targets, site IDs, publishers, demographics, and much more from your traffic sources, but when you do something with those custom variables on those traffic source, such as blacklisting a particular underperforming keyword or increasing the bid of a well-performing geo target, there isn’t anything you…
Reduce Campaign ROI Volatility: User Similarity Control
Just about everybody’s experienced this once they start building profitable campaigns: one day the campaign will be 100%+ ROI and the next in the red. While day-to-day volatility cannot be avoided due to seasonal changes, demographic changes, trend changes, inadequate sample sizing, and a whole host of issues, you can certainly reduce it. What happened…