split testing

POF Case Study: Challenging the Left-Justified Image Placement

Posted By ThriveTracker on Apr 23 2012

Hey guys, this is Aziz, and this is my debut post on the blog. I hope you guys enjoy it!   If you’ve ever had the chance to check out the ads running on POF, I’m sure you’ve noticed that 99% of the ads you see have the typical image-on-the-left, copy-on-the-right placement. Why is this…

Free Image Variation Pack Download for Split Testing Your Images

Posted By ThriveTracker on Apr 15 2012

As a follow up to the post a couple of weeks ago on creating your own image variation packs for split testing, which some of you guys had a little trouble making the variations, we decided to put together some ready-to-go variation that you can apply to batches of your images using Photoshop actions. All…

Aggregating Creative Data Across Multiple POF Campaigns

Posted By ThriveTracker on Feb 15 2012

Say you decide to target younger females with a specific angle.  You might want to target females age 18-29 but split it up into 3 age groups: 18-21, 22-25, and 26-29.  Further, you might also decide to split test Caucasian and everyone else.  With 3 age groups and 2 ethnicity groupings, you would be required…