5 Things You Should Know About Performance Metrics in POF (Part 2)
In Part 1 of this two-part post, I gave you some examples of performance metrics you should look for when determining whether or not a campaign can become profitable. Part 2 will discuss what you can do with that data and how you can optimize your campaigns to their fullest. Key #4: Rule-Based Optimization is…
How to Split Test Landing Pages vs. Direct Linking
Recently, a lot of our subscribers asked us how to properly split test different landing pages to fully optimize their campaigns. It seems that while a lot of people are aware of the Rotation Script provided by the great people at Prosper, many individuals don’t know how to set it up or use it. There…
Free Image Variation Pack Download for Split Testing Your Images
As a follow up to the post a couple of weeks ago on creating your own image variation packs for split testing, which some of you guys had a little trouble making the variations, we decided to put together some ready-to-go variation that you can apply to batches of your images using Photoshop actions. All…