session depth
POF Case Study: How High to Bid for Top Placement With 728×90 Wide Banners
In POF, 728×90 “Wide Banners” run in the same locations as the smaller 310×110 and 110×80 “Small Ads”. If you have two identically-targeted campaigns, however, the one running Small Ads will get delivered at an earlier session depth than the one running Wide Banners, unless you raise the bid of the wide banners well beyond…
POF Case Study: Is Session Depth Less Than 5 Disadvantageous
A friend who runs a substantial amount of POF traffic came back from ASW and mentioned that the first few session depths for the female demographic might not be worth bidding for. The rationale being that female users, who tend to get a lot of messages, head immediately to their inboxes and do not notice…