6 Proven Weapons of Influence That Will Get You Conversions – Social Proof
If you’ve read any of our posts about landing pages, you’re probably aware that social proof can be a powerful thing. But to truly harness the power of social proof, we need to understand when it’s used, and to what extent it can be effective. Following our series on the 6 weapons of influence as…
6 Proven Weapons of Influence That Will Get You Conversions – Consistency-&-Commitment
In the first part of this series, we discussed Caldini’s 1st weapon of influence–reciprocity. In this post, we’re going to discuss one other weapon comprised of accompanying techinques: commitment-and-consistency. These weapon is the result of our natural desire to appear reliable and preserve our self-image. Consistency-and-Commitment A great way to establish trust is to be…
6 Proven Weapons of Influence That Will Get You Conversions – Reciprocity
Influence is the ability to get someone else to behave in your favor. Once you’ve gained influence over an individual or group, you have the means to compel them to do pretty much anything. While influencing someone may seem simple, the concept can be complex. Understanding its pillars is key. Dr. Robert Caldini has released…