POF Case Study: The CPM Bid vs. Quality (CTR, CVR, ROI) Relationship
A couple weeks ago, we did a case study on how bidding affected volume. The case study showed that after some point, increasing the bid had very little effect in increasing volume. In today’s case study, we tackle the other question: does changing bids affect traffic quality? Higher quality can be defined in terms of…
POF Case Study: The CPM Bid vs. Volume Relationship
POF’s self-serve platform implements a CPM-based bidding system that does not take into account incremental bids, meaning what you bid is what you pay. If you have even run a few campaigns on POF, you must have wondered what a higher bid actually buys you. We know that a higher bid is supposed to give…
POF Traffic Volume Monitor: Record Traffic for All Campaigns Every 15 Minutes Automatically!
Update 10/30/2012: POF recently made some changes to their interface that completely disabled this software’s abilities to retrieve the proper data it needs. We’ve since made an update. Yay! Download the updated working version below. This VERY easy to use tool will track the traffic you get on your POF campaigns automatically over user-defined time…