pof tracking methodology
How to Split Test Traffic Networks
Everyone should know that when testing an offer that you should always split test and optimize. Rarely, however, does anyone mention how imperative it is to split-test between different offers, and going even further to split test different traffic networks. I think that split-testing traffic networks isn’t widely discussed because it regards a theory that’s…
Aggregating Creative Data Across Multiple POF Campaigns
Say you decide to target younger females with a specific angle. You might want to target females age 18-29 but split it up into 3 age groups: 18-21, 22-25, and 26-29. Further, you might also decide to split test Caucasian and everyone else. With 3 age groups and 2 ethnicity groupings, you would be required…