pof targeting

Get More Volume: Landing Pages for Mobile Traffic With POF

Posted By Aziz Kamara on Aug 20 2012

With POF’s mobile/desktop browser-targeting option, you don’t need a mobile network to get in on the mobile action. You can take your campaigns, duplicate them, adjust the targeting and suddenly get some easy mobile traffic with cheaper clicks and expand your overall volume on POF. Granted, you want to make sure that you have proper…

POF Case Study: Is Session Depth Less Than 5 Disadvantageous

Posted By Aziz Kamara on Jan 21 2012

A friend who runs a substantial amount of POF traffic came back from ASW and mentioned that the first few session depths for the female demographic might not be worth bidding for.  The rationale being that female users, who tend to get a lot of messages, head immediately to their inboxes and do not notice…