POF marketing

POF Case Study: Mobile Performance

Posted By ThriveTracker on Sep 24 2012

After a couple of months of creating campaigns early in my POF career, while attempting to exclude iOS and Android, I accidentally created a campaign targeting ONLY iOS & Android. I realized soon after that what I previously thought was an idiot mistake was actually dumb luck. Follow along to find out why. In a…

Easy Step-by-Step Campaign-Creation Walkthrough for POF

Posted By ThriveTracker on Jul 2 2012

Recently, we asked what kind of content you wanted us to feature in future posts and a large majority of you replied that you wished to see more tutorials on how to set up a campaign from start to finish in POF. So I took some time to set up a quick walkthrough video of…

POF Optimization/Management Platform Design Sneak Peek

Posted By ThriveTracker on May 6 2012

As most of you know, we have been hard at work on a POF management/optimization/automation platform for the past several months. It’s taking us longer than expected due to the quality of the tool that I want to come out with. It will include 90% of the requested features that I’ve ever gotten, and I…

How to Make POF Campaigns that Never Burnout

Posted By ThriveTracker on Mar 3 2012

For every traffic source, affiliates always dread the day that their profitable campaigns reach a stage of burnout or banner blindness. The same complaints seem to hold for POF, but to tell you the truth, I personally have not really experienced it.  I believe that if you make your campaigns a certain way in POF,…

Aggregating Creative Data Across Multiple POF Campaigns

Posted By ThriveTracker on Feb 15 2012

Say you decide to target younger females with a specific angle.  You might want to target females age 18-29 but split it up into 3 age groups: 18-21, 22-25, and 26-29.  Further, you might also decide to split test Caucasian and everyone else.  With 3 age groups and 2 ethnicity groupings, you would be required…