POF “Gamer” Case Study
Before creating any campaigns, we always try our best to understand our target audience. That means asking the right questions, talking to friends, and scouring various blogs and articles to discover what resonates with the target audience. Using that very method, I came up with a niche, yet very successful angle, which has generated over…
POF Case Study: How Display Size Can Affect Landing Page Performance
With as much experience as we’ve had in POF, there are still a lot of questions we have yet to answer and a vast more that we haven’t even thought to ask. That said, recently we decided to tackle one question that’s been in the back of our heads for a little while regarding…
POF Case Study: How High to Bid for Top Placement With 728×90 Wide Banners
In POF, 728×90 “Wide Banners” run in the same locations as the smaller 310×110 and 110×80 “Small Ads”. If you have two identically-targeted campaigns, however, the one running Small Ads will get delivered at an earlier session depth than the one running Wide Banners, unless you raise the bid of the wide banners well beyond…
POF Case Study: Challenging the Left-Justified Image Placement
Hey guys, this is Aziz, and this is my debut post on the blog. I hope you guys enjoy it! If you’ve ever had the chance to check out the ads running on POF, I’m sure you’ve noticed that 99% of the ads you see have the typical image-on-the-left, copy-on-the-right placement. Why is this…
POF Case Study: Is Session Depth Less Than 5 Disadvantageous
A friend who runs a substantial amount of POF traffic came back from ASW and mentioned that the first few session depths for the female demographic might not be worth bidding for. The rationale being that female users, who tend to get a lot of messages, head immediately to their inboxes and do not notice…