Update: Since MaxMind discontinued their free service, you’re going to have to rely on another geo-location service: http://ip-api.com. It’s also free. When creating landing pages, only one goal should be in mind and that’s the conversion. Your landing page increases the odds for a conversion because it gives you an opportunity to pre-sell the user…
For every traffic source, affiliates always dread the day that their profitable campaigns reach a stage of burnout or banner blindness. The same complaints seem to hold for POF, but to tell you the truth, I personally have not really experienced it. I believe that if you make your campaigns a certain way in POF,…
Say you decide to target younger females with a specific angle. You might want to target females age 18-29 but split it up into 3 age groups: 18-21, 22-25, and 26-29. Further, you might also decide to split test Caucasian and everyone else. With 3 age groups and 2 ethnicity groupings, you would be required…
Duplicating campaigns and running those campaigns side by side is the lazy man’s way of scaling. A lot of new comers to POF find their first profitable campaign and wonder if they can just duplicate that campaign a thousand times to “scale” their profits. Nope. Let’s breakdown what happens when you run duplicate campaigns side…
