In performance marketing, particularly for direct response campaigns, experienced media buyers understand the importance of keeping latency low as visitors today have such short attention spans. Most likely, when you send traffic through a campaign on your tracking software, your traffic will come from a number of geo-regions, which is why latency must be low…
What is a Pixel? If you’re a performance marketer, you’re probably very familiar with “pixels”. Traditionally, a pixel refers literally to a pixel (whether an image, iframe, or javascript) that loads on a webpage. It was so that when a lead was generated, the pixel would load on the confirmation page. The loading of the…