performance marketing

Synopsis of 16 Favorite Marketing TechCrunches Across 4 Months

Posted By ThriveTracker on Jun 24 2012

TechCrunch is without a doubt one of my top sources to keep up with the latest in the greater technology world. It is highly web and software focused so it’s a great way to understand the latest technology landscape and project where traffic is going. They do a good job of covering the up and…

Reduce Campaign ROI Volatility: User Similarity Control

Posted By ThriveTracker on Jan 16 2012

Just about everybody’s experienced this once they start building profitable campaigns: one day the campaign will be 100%+ ROI and the  next in the red.  While day-to-day volatility cannot be avoided due to seasonal changes, demographic changes, trend changes, inadequate sample sizing, and a whole host of issues, you can certainly reduce it. What happened…

Kickoff Post!

Posted By ThriveTracker on Jan 4 2012

Greetings fellow marketers!  I want to take this first post to introduce myself and briefly explain what you can get from this site. My name is Tom Fang, and I am the founder of iPyxel Creations.  I have been in the affiliate marketing industry for over 2 years now and have derived as much value…