narrow targeting

Reduce Campaign ROI Volatility: User Similarity Control

Posted By ThriveTracker on Jan 16 2012

Just about everybody’s experienced this once they start building profitable campaigns: one day the campaign will be 100%+ ROI and the  next in the red.  While day-to-day volatility cannot be avoided due to seasonal changes, demographic changes, trend changes, inadequate sample sizing, and a whole host of issues, you can certainly reduce it. What happened…