lead generation

To Direct Link or Not to Direct Link?

Posted By ThriveTracker on Apr 8 2012

One of the most frequently asked questions: Should I build a landing page or direct link? From my experience, I’ve rarely had properly tested landing pages perform worse than direct linking. This goes back to who’s good at what. Typically, an advertiser’s expertise is in their product and niche industry, which is the precise reason…

Reduce Campaign ROI Volatility: User Similarity Control

Posted By ThriveTracker on Jan 16 2012

Just about everybody’s experienced this once they start building profitable campaigns: one day the campaign will be 100%+ ROI and the next in the red. While day-to-day volatility cannot be avoided due to seasonal changes, demographic changes, trend changes, inadequate sample sizing, and a whole host of issues, you can certainly reduce it. What happened…