In performance marketing, particularly for direct response campaigns, experienced media buyers understand the importance of keeping latency low as visitors today have such short attention spans. Most likely, when you send traffic through a campaign on your tracking software, your traffic will come from a number of geo-regions, which is why latency must be low…
We frequently get asked by newer performance marketers on how we determine whether or not an ad/angle/campaign is going to perform well on POF. The short answer is, we never know–not until we test it anyway. That’s why we wanted to share with you some key tips on performance metrics in POF to give you…
In Part 1 of this tutorial series, we illustrated how you can create popovers to make the content in your landing pages more engaging. For part 2, we’re going to go over Bootstrap’s Carousel plugin. With the carousel plugin, you’ll be able to create a list of images, items, or elements in an easy-to-view carousel….
There are a number of ways that you can design your landing pages to quickly and succinctly convey value to your landing page visitors. However, finding the balance between sufficient information and efficient use of page space can be difficult without proper design or know-how. The Problem Provide too much information at once, and you…
In a post a while back, we explored one way in which modal windows can help to increase conversions by affirming the user’s decision to click on your CTA. In addition to that tutorial, we also provided a tutorial illustrating how users can incorporate Exit Popups in their landing pages. Combining Two Concepts Since those…
