Have you ever had a campaign that seems so close to making it but despite your efforts, can’t quite make it over the hurdle of profitability? Your creative CTR is pretty great, so you turn to your landing page and immediately realize that you’re losing 80% of your users the moment they get to your…
The term above the fold originated from the days of the newspaper—remember those? Newspapers are delivered folded up and the half on the front that is visible is referred to be above the fold. It’s the first thing people see when they pick up a newspaper. It’s also put on display at newsstands where often…