3 Ways to Optimize for the Best Offers to Run
When I first started out in this business I learned some things very quickly: without testing, nothing is ever certain. I made sure to split test every aspect of my campaigns to ensure that I was making the most out of my money. Still, the last thing I ever thought of was split testing traffic…
Excel Tutorial Series (Part 3): Filtering Unique Entries and Combining Reports
This is the 3rd and final part of this Excel tutorial series. If you haven’t watched the previous 2 parts, please go watch those first: Part 1 and Part 2. Remember to download the Follow Along Workbook to follow along with the tutorial. If you’ve already completed Part 1 and Part 2, use the same…
Excel Tutorial Series (Part 2): INDEX, MATCH, and Error Handling
If you haven’t watched Part 1 of the Excel tutorial series, please go and watch that first. Remember to download the Follow Along Workbook to follow along with the video. If you’ve already completed Part 1, use the same file that you worked on for this part. In this second part, we’re going to go…
Excel Tutorial Series (Part 1): Manipulating Tracking Codes
Update: Since POF added new reporting formats, you must be sure to use the old reporting format, which we use in the tutorial. After going to the “Run Report” page, you must click on “Click here to see previous reporting formats.” Then, run the “Daily Creative Delivery” report to get the same report we use…