Easy Step-by-Step Campaign-Creation Walkthrough for POF
Recently, we asked what kind of content you wanted us to feature in future posts and a large majority of you replied that you wished to see more tutorials on how to set up a campaign from start to finish in POF. So I took some time to set up a quick walkthrough video of…
Fast Mobile Data Analysis via Excel Pivot Tables
The name “Pivot Table” somehow makes it sound like it’s some advanced gizmo only reserved for the Excel wizards. It’s actually quite the opposite. It’s an easy, fast, yet powerful, way for marketers who are not familiar with Excel to quickly be able to analyze large amounts of data. So, if Excel gives you a…
Excel Tutorial Series (Part 3): Filtering Unique Entries and Combining Reports
This is the 3rd and final part of this Excel tutorial series. If you haven’t watched the previous 2 parts, please go watch those first: Part 1 and Part 2. Remember to download the Follow Along Workbook to follow along with the tutorial. If you’ve already completed Part 1 and Part 2, use the same…
Excel Tutorial Series (Part 2): INDEX, MATCH, and Error Handling
If you haven’t watched Part 1 of the Excel tutorial series, please go and watch that first. Remember to download the Follow Along Workbook to follow along with the video. If you’ve already completed Part 1, use the same file that you worked on for this part. In this second part, we’re going to go…
Excel Tutorial Series (Part 1): Manipulating Tracking Codes
Update: Since POF added new reporting formats, you must be sure to use the old reporting format, which we use in the tutorial. After going to the “Run Report” page, you must click on “Click here to see previous reporting formats.” Then, run the “Daily Creative Delivery” report to get the same report we use…