how to target

Don’t Waste Ad Spend! Implement “Negative Targeting”

Posted By Aziz Kamara on Jan 11 2012

The vast majority of those advertising on POF will do “broad” targeting campaigns at one point or another.  I define broad targeting as targeting a relatively large group of people, who are probably very different from one another, but there is no way to distinguish between them in POF.  In other words, “broad” just means…