excel tracking

Aggregating Creative Data Across Multiple POF Campaigns

Posted By ThriveTracker on Feb 15 2012

Say you decide to target younger females with a specific angle.  You might want to target females age 18-29 but split it up into 3 age groups: 18-21, 22-25, and 26-29.  Further, you might also decide to split test Caucasian and everyone else.  With 3 age groups and 2 ethnicity groupings, you would be required…