effect on quality

POF Case Study: The CPM Bid vs. Quality (CTR, CVR, ROI) Relationship

Posted By ThriveTracker on May 13 2012

A couple weeks ago, we did a case study on how bidding affected volume. The case study showed that after some point, increasing the bid had very little effect in increasing volume. In today’s case study, we tackle the other question: does changing bids affect traffic quality? Higher quality can be defined in terms of…