CTR

5 Rules for Making Clickworthy Display Ads & Tapworthy Mobile Ads

Posted By Aziz Kamara on Feb 23 2014

This is a guest post by Danielle Forget, Marketing Coordinator at WhatRunsWhere. Online dating has come a very long way over the past two decade. It has gone from being looked at as ‘desperate’ and ‘totally unsafe’, to one of the most common and successful ways to start a romantic relationship. Now that most people…

5 Things You Should Know About Performance Metrics in POF (Part 1)

Posted By Aziz Kamara on Feb 2 2014

We frequently get asked by newer performance marketers on how we determine whether or not an ad/angle/campaign is going to perform well on POF. The short answer is, we never know–not until we test it anyway. That’s why we wanted to share with you some key tips on performance metrics in POF to give you…

POF Case Study: Cheap Clicks at a High Bid With the 960×110 Banners

Posted By Aziz Kamara on Jan 20 2013

Recently, the team over at Plenty of Fish unveiled the large-and-in-charge 960×110 banner. This banner is served in the same areas as the small ads as well as the wide banners and, while at first glance, it appears as though it’s just a slightly larger version of the current 728×90 banner, it seems to be…