This is a guest post by Danielle Forget, Marketing Coordinator at WhatRunsWhere. Online dating has come a very long way over the past two decade. It has gone from being looked at as ‘desperate’ and ‘totally unsafe’, to one of the most common and successful ways to start a romantic relationship. Now that most people…
We frequently get asked by newer performance marketers on how we determine whether or not an ad/angle/campaign is going to perform well on POF. The short answer is, we never know–not until we test it anyway. That’s why we wanted to share with you some key tips on performance metrics in POF to give you…
Recently, the team over at Plenty of Fish unveiled the large-and-in-charge 960×110 banner. This banner is served in the same areas as the small ads as well as the wide banners and, while at first glance, it appears as though it’s just a slightly larger version of the current 728×90 banner, it seems to be…
