commitment and consistency
6 Proven Weapons of Influence That Will Get You Conversions – Consistency-&-Commitment
In the first part of this series, we discussed Caldini’s 1st weapon of influence–reciprocity. In this post, we’re going to discuss one other weapon comprised of accompanying techinques: commitment-and-consistency. These weapon is the result of our natural desire to appear reliable and preserve our self-image. Consistency-and-Commitment A great way to establish trust is to be…