branding

Are You Branding? 7 Deadly Sins of Performance Marketing Banner Designs

Posted By ThriveTracker on Apr 28 2013

One question you should always ask yourself before creating any banner, is whether or not your goal is to create awareness of the brand you’re advertising, or if you’re trying to get a user to act immediately. As a performance marketer, creating brand awareness does not help put food on the table. Remember this rule:…