With such a diverse, exciting array of features on the ThriveTracker platform, we have decided to institute a monthly blog to highlight some of our favorites… welcome to our first feature! This month’s focus? Bot filters. Why? Because they give you the freedom to redirect traffic where you want it and identify smarter buying optimizations…
Every traffic source has some % of bot traffic, whether intentional or unintentional. Not only can you not monetize bot traffic, some bots are malicious, whether to scrape your content (e.g. spy tools) or to inflate the number of real visitors, and having these clicks co-mingled with your legitimate traffic stats could mislead your decision…