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POF Case Study: Cheap Clicks at a High Bid With the 960×110 Banners

Posted By Aziz Kamara on Jan 20 2013

Recently, the team over at Plenty of Fish unveiled the large-and-in-charge 960×110 banner. This banner is served in the same areas as the small ads as well as the wide banners and, while at first glance, it appears as though it’s just a slightly larger version of the current 728×90 banner, it seems to be…