In Part 1 of this two-part post, I gave you some examples of performance metrics you should look for when determining whether or not a campaign can become profitable. Part 2 will discuss what you can do with that data and how you can optimize your campaigns to their fullest. Key #4: Rule-Based Optimization is…
Yep, you guessed: all the automation, tracking, optimization, and overall mass campaign management capabilities that we created for our THRIVE Tracker product will be coming to adult media buying soon. If you’ve used THRIVE, or have heard about all the positive value the product is able to create, you know the absolute precision and hard…
As most of you know, we have been hard at work on a POF management/optimization/automation platform for the past several months. It’s taking us longer than expected due to the quality of the tool that I want to come out with. It will include 90% of the requested features that I’ve ever gotten, and I…
